16 Years. Both Sides of the Table. Your Brand’s Next Chapter Starts Here.
It's rarely the product that decides who scales and who stalls. It's the commercial engine behind it. I've spent my career building that engine for beauty and consumer brands — as the buyer, and the seller.
Charlotte Tilbury · LVMH · Selfridges · Space NK · Harrods
Two ways I help brands grow:
Commercial & Retail Strategy — Get into the right doors, on the right terms.
Brand Identity & Digital Growth — Build the demand that makes retailers say yes.
Who I Work With:
From brands scaling into their first major stockists to investor-backed teams hitting growth targets — I help ambitious businesses navigate what's next.